Victoria’s Secret set out to create the first digital version of their wildly popular catalog “Holiday Dreams and Fantasy” to run on iOS. I managed an in-house design team in the development of new style and brand guidelines, content strategies, product features and a rich user experience, housing the iconic imagery we know and love - all in time for Christmas!

Roles:
Product Manager

Skills:
UX Research
User Testing
Persona Development
Use Cases Development
User Flow Design
IA Design
Wire Framing
Project Management

Team
1x Senior Art Director
3x Designers
2x Mobile Developers
1x Information Architect
1x QA analyst
1x Art Buyer

Projects:
iOS app

Victoria’s Secret’ “Holiday Dreams and Fantasy” Mobile app was downloaded Over one million times within the first two months of release.