Microsoft
Microsoft needed to defend its position as an industry leader of B2B cloud services from newcomers such as Google Cloud and AWS. The real challenge was that IT professionals don’t like being sold to. So instead we created an IT newsroom and forum where industry leaders could debate about hyper-processors and diss each other’s stacks.
Roles: Manager and Contributor
UX Design Program Management
Visual Design
Skills:
User Centered Discovery
Listening and Moderating Strategy Development
Daily Metrics Gathering, Analysis and Reporting
Marketing Strategy
Content Strategy
Customer Research
Campaign Management
Project Management
UX Design
Creative Production
Team:
1x Executive Creative Director
2x Creative Directors
4x Art Directors
6x Designers
4x Planners
4x Producers
2x Digital Strategists
2x Marketing Managers
3x Account Managers
6x Illustrators
4x Developers
We launched an influencer campaign for Enterprise Solutions “Because its everybody's business” featuring IT leaders.
“Brand Journalism” went on to win the Cannes' Titanium Lion award.
Thanks to the marketing support from Bill & Melinda Gates, TOM’s “One Day Without Shoes” event was successfully launched globally for the first time through a digital and social media campaign.
