ExxonMobil
A charged political environment plus a turbulent economy presented a policy and PR threat to the world's largest oil brand. With rising prices, two wars, record high profits and an incoming president pledging to reign-in Big Oil, Exxon desperately needed a way to shift public opinion of the brand.
Roles:
UX Program Management
Skills:
Information Architecture
User Journeys
Site Mapping
Content Strategy
Photo and Video Production
Campaign Management
Team
1x Executive Creative Director
1x Senior Marketing Manager
1x Account Manager
2x Art Directors
2x Designers
1x Information Architect
2x Developers
1x QA Analyst
