Consulting giants Accenture found themselves besieged by a PR nightmare involving their lead pitchman, triggering a massive content audit and messaging pivot.

In a matter of days I kicked off a campaign refresh consisting of brainstorming, ideation and design workshops replacing the “Be a Tiger” campaign featuring Tiger Woods with an actual tiger and a host of less problematic wildlife.

Roles:
Campaign Development & Production
Planning
Digital Production

Skills:
Content Management
Affinity Mapping
Contextual Inquiries
A/B Testing
Art Buying
Procurement and Contract Negotiation
Digital Production
Digital Advertising and Media Planning

Team
1x CD
1x Art Director
1x Planner
1x Developer
2x Producers